What’s
old is new again. Hudson’s
Bay Company has
introduced a new logo
for its national retail chain that draws on the retailer’s heritage
but does so with a modern twist. The Company has dropped ‘The Bay’
and is returning to the classic full name, ‘Hudson’s Bay’ as
part of the first major rebrand in nearly 50 years. According to a
release, the new streamlined word mark will appear across in-store,
online, marketing and media materials. It replaces The Bay’s
previous logo – a large, stylized ‘B’ designed by Lippincott &
Margulies in 1965. A full-dress coat of arms (below) redrawn by
Canadian artist Mark Summers will be implemented on packaging and for
‘select signature use.’
“We’re
very proud to say that Hudson’s Bay is continuing to advance in
2013, not only with our numerous new business ventures, but with our
updated look,” said Tony
Smith, creative
director, HBC, in a release. “We’ve taken what is a very
meaningful two-pronged approach to the redesign: maintaining our
heritage while modernizing the new Hudson’s Bay Company. It’s a
throwback to our remarkable history and an image for the direction
we’re heading in.”
John Neill
President, BC/Yukon Branch (RHSC)
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