Wednesday, June 26, 2013

HBC’S IMAGE RE-BRANDING


What’s old is new again. Hudson’s Bay Company has introduced a new logo for its national retail chain that draws on the retailer’s heritage but does so with a modern twist. The Company has dropped ‘The Bay’ and is returning to the classic full name, ‘Hudson’s Bay’ as part of the first major rebrand in nearly 50 years. According to a release, the new streamlined word mark will appear across in-store, online, marketing and media materials. It replaces The Bay’s previous logo – a large, stylized ‘B’ designed by Lippincott & Margulies in 1965. A full-dress coat of arms (below) redrawn by Canadian artist Mark Summers will be implemented on packaging and for ‘select signature use.’
We’re very proud to say that Hudson’s Bay is continuing to advance in 2013, not only with our numerous new business ventures, but with our updated look,” said Tony Smith, creative director, HBC, in a release. “We’ve taken what is a very meaningful two-pronged approach to the redesign: maintaining our heritage while modernizing the new Hudson’s Bay Company. It’s a throwback to our remarkable history and an image for the direction we’re heading in.”
John Neill
President, BC/Yukon Branch (RHSC)

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